100K in Your PJs

Instant download — fill it in tonight

100K in Your PJs — The Ultimate Whatnot Workbook

How First-Time Whatnot Sellers Avoid Wasting $3,000 on the Wrong Inventory, in Under 90 Minutes.

Whatnot is the live-selling marketplace where resellers sell to buyers on camera. This workbook helps you work out whether it should be your business — and what to buy first — before you spend money on inventory, equipment, or your first show. Guided exercises, not another video you half-watch.

Instant download • print it or fill it in on screen • 30-day money-back guarantee

minutes, start to finish

one payment, instant download

frameworks you fill in and keep

days to decide, or refunded

The problem

“Could I actually build a real business doing this?”

The answer might be yes. The problem is that most new resellers start by copying successful sellers instead of understanding how successful resale businesses are actually built.

What's visible

They see the revenue

They don't see the research behind it.

What's visible

They see exciting live shows

They don't see the systems running underneath.

What's visible

They see inventory selling

They don't see the decisions that made those sales possible.

The most expensive mistake

Most new resellers don't lose money buying the wrong product.
They lose money building the wrong
business.

The biggest mistake isn't choosing the wrong inventory. It's investing money before you understand the kind of business you're trying to build.

Successful resellers study first

They invest second

Successful resellers study first

They invest second

That's how they build profitable businesses instead of paying for expensive lessons. The workbook is where you do that studying — on paper, before it costs you anything.

whatnot

method™

What it is

A workbook, not a webinar.

Every section ends with something you fill in — a number, a decision, a category, a walk-away rule. You finish with your own answers written down, not someone else's opinions in your notes app.

You'll decide whether Whatnot is the right business for you

You'll name the type of reseller you're positioned to become

You'll see why beginners stall long before they turn a profit

You'll list the mistakes that quietly destroy margins

You'll build a business instead of another stressful job

Because clarity is always less expensive than guessing.

The problem

“Where do I start?”

After building one of Whatnot's top luxury resale businesses, people kept asking us the same thing. Our answer surprised them: the first decision isn't what to buy. It's deciding whether you're building the right business in the first place.

Too many people invest in inventory before they understand demand, customers, positioning, or where they fit in the market. By the time they realise it, they've already spent thousands learning lessons they could have avoided. So we put the questions we ask ourselves into a workbook you can answer in under 90 minutes.

What you'll work through

Five decisions you'll make better by the last page.

Know exactly what to invest in before buying your first inventory

You'll score markets, competition, demand, and opportunity against a checklist — before spending a single dollar.

Build the type of resale business that actually fits you

You'll match a model to your personality, inventory, goals, and lifestyle instead of copying someone else's success.

Understand why buyers trust certain sellers

You'll map how trust — not inventory — becomes the real competitive advantage, and what yours will be built on.

Avoid the mistakes that quietly cost beginners thousands

You'll work through the operational, financial, shipping, and reputation errors that sink businesses before they're profitable.

Know whether this business is worth pursuing

You'll finish knowing whether Whatnot deserves your time and exactly what your next step is — whether that's launching your first live show, or deciding this isn't the right business for you. Either decision is far less expensive than hoping it works.

Who this is for

This is for people who want to build a business — not gamble on one.

This workbook isn't designed for people looking for shortcuts.

It isn't for someone hoping one live show will replace a full-time income.

And it won't teach you how to “go viral.”

It's for people who want to build something real.

People who would rather make one smart decision today than spend the next six months fixing avoidable mistakes.

Why it's only $29

The best $29 you'll spend before investing thousands in inventory.

This workbook isn't designed to teach you everything. It's designed to help you avoid the mistakes that cost new resellers the most — before you spend real money on inventory, months of your time, or build a business that isn't the right fit.

If it stops you buying the wrong lot, choosing the wrong category, or building the wrong business, it will be the highest-return $29 you ever spend.

One wrong first inventory buy

$3,000

The workbook

$29

One wrong first inventory buy

$3,000

The workbook

$29

Who wrote it

Made by operators who've already made the mistakes you don't have to.

Everything in the workbook comes directly from running the business — not from theory.

Kristi Schiller

Entrepreneur & philanthropist

Kristi is an entrepreneur, philanthropist, and one of Whatnot's top luxury sellers alongside Alissa Blow. She has spent decades building businesses by understanding value, earning trust, and making disciplined decisions.

Founder, K9s.org | Internet Pioneer | Strategic Digital Asset Investor | Building Brands, Markets and Category-Defining Domains

Alissa Blow

Operations & systems

Alissa brings the operational discipline behind the business — inventory selection, pricing, buyer experience, and long-term profitability — turning live selling into repeatable systems instead of constant hustle.

Full-time Luxury curator and reseller | Full time Fundraiser for K9s.org

What's inside

Everything you need to decide whether this business is right for you.

The full workbook

[N] pages of guided exercises you can finish in under 90 minutes.

Business readiness assessment

Score where you actually stand today, before you commit money to inventory.

Seller evaluation framework

A repeatable worksheet for sizing up a category, a lot, or an opportunity.

Common mistakes breakdown

The expensive beginner errors laid out, with space to note which apply to you.

Instant download

Delivered the moment you buy — print it or fill it in on screen.

Yours to reuse

Re-run the frameworks every time you consider a new category or a big buy.

Every page is designed to help you make a smarter decision before making an expensive commitment.

The transformation

Finish with a clear plan instead of more questions.

Most people finish a video feeling more excited. You'll finish this workbook with decisions written down.

On the last page you'll know:

Whether this business truly fits your goals.
Where your competitive advantage comes from.
How experienced resellers evaluate opportunities.
Which mistakes deserve your attention.
Which mistakes never have to become yours.

Preparation creates confidence.

Confidence creates better decisions.

Better decisions build better businesses.

Where the workbook leads

First, decide if this business is worth building.

The workbook answers one question: should I build a Whatnot business? If the answer is no, you just saved yourself months of frustration and thousands of dollars. If it's yes, you'll be ready for the next step.

Step 1 — you are here

100K in Your PJs

The workbook. Decide whether to build it.

$29

Step 2

The Whatnot Method™

Six course modules: sourcing, pricing, audience, live selling, cash flow, growth.

$149

Step 3

Method Pro

Six months of group coaching and implementation support.

$3,500 • or 6 × $583

The workbook helps you decide. The Method helps you execute.

Our 30-day guarantee

If you don't walk away with more confidence about your next business decision, we'll refund you.

Work through the exercises. If you genuinely believe it didn't give you greater clarity about whether to build a Whatnot business, let us know within 30 days and we'll refund your purchase.

No complicated process. No uncomfortable conversations.

We'd rather earn your trust than keep your money.